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TMP120

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TMP 120 - Fundamentals of Business Strategy

Technology Management Program College of Engineering

Full Course Title

Fundamentals of Business Strategy

Instructor Name(s)

STAFF

Course Description

An introduction to business strategy, principles and practices required for business success in the competitive market place. Students are exposed to key management theories, models and tools including competitive strategy, finance, planning, new product development, marketing, leadership and others.

Unit Value

4

Maximum number of times course can be repeated for additional credit

0

Maximum Units

4

Prerequisites

Sophomore standing or higher.


UC Santa Barbara
Santa Barbara, California 93106
(805) 893-8000


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