COMM125

Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

Open to Communication and Interdisciplinary Studies majors only; Open to all students during summer session except freshmen.

Comm 125 replaces Comm 160DM. Students who completed Comm 160DM with a C- or below may take Comm 125 as a legal repeat. Students who completed Comm 160DM with a C or above may not take Comm 125.