COMM125
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COMM 125 - Consumer Behavior in a Digital World
Full Course Title
Consumer Behavior in a Digital World
Instructor Name(s)
Hamilton
Course Description
Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.
Unit Value
4
Maximum number of times course can be repeated for additional credit
0
Maximum Units
4
Prerequisites
Advisory Enrollment Comments
Open to Communication and Interdisciplinary Studies majors only; Open to all students during summer session except freshmen.
Repeat Comments
Comm 125 replaces Comm 160DM. Students who completed Comm 160DM with a C- or below may take Comm 125 as a legal repeat. Students who completed Comm 160DM with a C or above may not take Comm 125.
Programs
COMM125
is a
completion requirement
for:
- (from the following course set: )