COMM163
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COMM 163 - Diffusion of Innovations
Full Course Title
Diffusion of Innovations
Instructor Name(s)
STAFF
Course Description
Influences on the adoption or rejection of new ideas, services or products. The role of innovation attributes, innovation stages, and interpersonal networks and media on the spread of innovations. The components of the full model of diffusion of innovations.
Unit Value
4
Maximum number of times course can be repeated for additional credit
0
Maximum Units
4
Prerequisites
Advisory Enrollment Comments
Open to Communication and Interdisciplinary studies majors only: Open to all students during Summer Session except freshmen.
Repeat Comments
Comm 163 replaces Comm 160D. Students who completed 160D with a C- or below may take Comm 163 as a legal repeat. Students who completed Comm 160D with a C or above may not take Comm 163.
Programs
COMM163
is a
completion requirement
for:
- (from the following course set: )