COMM138

Begins with an examination of the advertising industry from academic perspectives--economics, psychology, sociology, and history. Then the course shifts to a practical perspective as we examine how advertising agencies are organized, how they get clients, how they conduct research to create advertising campaigns, how they make media buys, and how they design advertising messages. Students complete exercises in researching a situational analysis, making a media buy, and designing a TV ad.

Open to Communication and Interdisciplinary studies majors only during fall, winter, and spring quarters; Open to all students except freshmen during Summer Session .

Comm 138 replaces Comm 161A. Students who have completed Comm 161A with a C or above may not enroll in 138. Students who completed 161A with a C- or below may take 138 as a legal repeat.