COMM166
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COMM 166 - Marketing Communication
Communication
College of Letters and Science
Full Course Title
Marketing Communication
Instructor Name(s)
STAFF
Course Description
Foundational principles of marketing theory and related communication strategy. Focus on consumer behavior, marketing research, and strategies for promoting products, services, and ideas.
Unit Value
4
Maximum number of times course can be repeated for additional credit
0
Maximum Units
4
Prerequisites
Advisory Enrollment Comments
Open to Communication and Interdisciplinary studies majors only; Open to all students during summer session except freshmen.
Programs
COMM166
is a
completion requirement
for:
- (from the following course set: )