COMM166

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COMM 166 - Marketing Communication

Communication College of Letters and Science

Full Course Title

Marketing Communication

Instructor Name(s)

STAFF

Course Description

Foundational principles of marketing theory and related communication strategy. Focus on consumer behavior, marketing research, and strategies for promoting products, services, and ideas.

Units Fixed

Unit Value

Maximum number of times course can be repeated for additional credit

Maximum Units

Prerequisites

Not open to freshmen.

Advisory Enrollment Comments

Open to Communication and Interdisciplinary studies majors only; Open to all students during summer session except freshmen.

Repeat Comments

COMM 166 replaces COMM 160MA. Students who completed COMM 160MA with a C- or below may take COMM 166 as a legal repeat. Students who completed COMM 160MA with a C or above may not take COMM 166.